How Social Media Helps Tacoma Businesses: Engage, Connect & Grow Your Local Business
Clayton Pantano • July 26, 2023
Social media has become a common part of our lives, as it continues to shape the way we communicate, interact, and make decisions in our every day lives.
For businesses in Tacoma, social media marketing offers an invaluable opportunity to connect with customers, boost brand awareness, and grow your business both in this city and outside of the city limits. With social media marketing, it's possible to develop a presence that attracts people from all around King and Pierce County.
In this blog post, we'll explore the benefits of social media marketing for Tacoma businesses and share tips on how to create a successful social media strategy.
Increased Brand Awareness
One of the biggest benefits of social media marketing is the ability to increase brand awareness. By creating and sharing engaging content on platforms like Facebook, Instagram, Twitter, and LinkedIn, Tacoma businesses can reach a wider audience and create a strong online presence.
Consistent branding across social media platforms helps to establish brand identity and make your business more recognizable, both online and in-person.
Connect with Local Customers
Social media platforms offer a unique opportunity to engage directly with your local customers. By posting about local events, collaborating with other Tacoma businesses, and using location-specific hashtags, you can create content that resonates with your target audience. Responding to comments, messages, and reviews helps to build relationships and foster a sense of community with your customers.
Cost-Effective Marketing
Social media marketing is a cost-effective way to promote your business, especially compared to traditional advertising methods. If you've ever looked into the cost of a billboard here in Tacoma, you'd understand how cost-effective social media marketing is. Newsflash: You could fund a full year of digital marketing efforts for the same price as one month of renting a billboard.
Most social media platforms offer free business accounts, allowing you to create and share content without any upfront costs. Additionally, paid advertising options like Facebook Ads or Instagram sponsored posts can be tailored to fit any budget, giving you full control over your marketing spend. Some of our most successful ad campaigns have been with businesses that have a low budget and need to find a creative way to spread the word about their business.
Improved Customer Service
Social media allows you to provide real-time customer support and address customer concerns promptly. Responding to questions, comments, and messages on your social media profiles shows that you value your customers and are committed to providing excellent service. This level of responsiveness can lead to increased customer satisfaction and brand loyalty.
Drive Traffic to Your Website
Sharing your blog posts, promotions, specials, and other website content on your social media platforms can drive traffic to your website.
By including clear calls-to-action and links to your website in your social media content, you can encourage users to visit your site and learn more about your products or services.
Gain Insights & Monitor Competitors
Social media platforms offer valuable insights into customer preferences, industry trends, and competitor activities. By analyzing user engagement and monitoring the content and strategies of your competitors, you can make informed decisions about your own social media marketing efforts.
Fun fact: Did you know that Facebook (AKA Meta) has an ad library where you can see your competitors' ads? You can!
This ads library is a great way to see what your competition is doing in real time. This is a great way to find new marketing ideas, or to improve upon what they've done by making it your own, but better.
Improve Your Social Media Marketing
Are you ready to unlock the full potential of social media marketing for your Tacoma business? Entrust Marketing is here to help! With our expertise in social media marketing, we can create tailored strategies that connect with your local audience, boost brand awareness, and drive growth. Don't miss out on the opportunities social media marketing can bring to your business. Visit our website or contact us today to learn more about how Entrust Marketing can elevate your social media presence and take your Tacoma business to new heights!
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