google ads (Pay-per-click)
Utilize paid advertising to show up at the top of search engine results for terms of your choice.
Google Ads... What are those?
You know when you're searching Google, and you see those listings at the top of Google that say "Ad" or "Sponsored" next to them? Well that's exactly what a pay-per-click ad is!
Just as the name suggests, you pay per "click." Unlike Facebook ads that will charge you just to be seen, Google ads will charge you based on the clicks you receive.
Each keyword or search term has an associated cost that each click will cost you.
Show up where they want you
The great thing about pay-per-click ads is that you're getting in front of customers who are looking for your service!
Unlike Facebook ads, you're paying for an audience that is actively searching for the service you provide, rather than just being shown your business when they don't know that they need you.
Google Ads Process
Consultation
The first step of any successful Google ads campaign is to get to your business, your budget, and your goals. Every business will bring different requirements to the table. We might be promoting a lesser-known service or competing in an expensive industry. These are all factors we must take into consideration for our strategy.
Strategy building
Following our consultation, we go to the drawing board. We perform in-depth keyword research, competitor research, and build out a strategy that fits your requirements. This may include building a new landing page or finding creative ways to target less-expensive and competitive keywords that are within your industry.
Ads Launched
This is where it gets exciting! After developing our strategy and presenting our ideas to you, we'll launch the ads! The ads will be monitored and adjustments will be made as needed to ensure you're getting the highest quality leads or conversions that we can get you. We'll continue to report and collaborate with you through this phase.
We take a creative approach.
With Google ads known around the world as a great way to drive conversions, some industries are wildly competitive! In some industries, you may see costs per click upwards of $50. Now, not every budget supports that.
We perform in-depth keyword research to find less-competitive and less-expensive keywords that your competitors aren't thinking of!
Creative approaches like this can get you in front of the right people, for less than your competitors are paying.
What does that mean for you? Less spend, more profit.
Ready to get started?
Click the link below to get in touch with us.
