5 Smart Ways Olympia Businesses Can Win with Social Media in 2025
Social media continues to be one of the most powerful tools available to local businesses—but only if it’s used strategically. For Olympia companies looking to stand out, connect with their audience, and drive real growth in 2025, now is the time to rethink how social media fits into your overall marketing strategy.
At Entrust Marketing, we work with businesses across
Olympia to create social media strategies that actually work. Here’s what’s working in 2025, and how your business can get ahead.
Why Social Media Still Matters in 2025
- Build Local Awareness: Stay top of mind with people in your community
- Drive Website Traffic: Use content to bring people from social to your site
- Increase Trust & Credibility: Authentic posts show who you are and what you do
- Generate Leads & Sales: Especially when combined with paid ads
1. Focus on Authentic Content
- Behind-the-scenes videos
- Employee spotlights
- Customer testimonials
- Before & after photos
- Day-in-the-life reels or stories
2. Use Each Platform for Its Strength
- Use Reels for visibility, carousels for storytelling, and Stories for connection
- Great for lifestyle, food, retail, and service industries
- Best for community engagement and retargeting via ads
- Still strong for event promotion and local service businesses
- Underrated gem for B2B businesses in Olympia
- Focus on thought leadership, company culture, and team updates
- High organic reach for brands that can show personality
- Ideal for educators, creators, personal brands, and fun service-based businesses
3. Tap into Paid Social Advertising
- Hyper-target local Olympia audiences
- Promote events, products, or lead magnets
- Retarget website visitors who didn’t convert
4. Consistency is Key (But It Doesn’t Have to Be Complicated)
- Use a content calendar
- Batch create posts and schedule them in advance
- Rotate through recurring content themes (e.g., tips, testimonials, team, Q&A)
5. Track What’s Working (and Do More of It)
- Top-performing posts
- Follower growth
- Link clicks or website traffic
- Engagement (likes, shares, comments)
- Refine your strategy by doubling down on what’s working.
Final Thoughts: Social Media Growth in Olympia Starts with Strategy
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