We're not your average roofing marketing agency
You know the type.. The marketing companies DM'ing you on Instagram "If we got you 30 leads for free in 30 days, could we talk?"
At Entrust Marketing, we have a team of experts that work with roofing companies every day. In fact, one of our team members used to work in the roofing industry. Talk about hands-on knowledge. When it comes to knowing marketing and knowing your industry, we do both.
30% Revenue Growth in 1 year
Anytime Roofing Case Study
When we initially met with Anytime Roofing in the PNW, we noticed their terrible website, inconsistent social media presence and a lack of search engine traffic. Through a carefully curated social media content calendar, website updates, and search engine optimization we helped this small, family-owned business survive an industry-wide slowdown and actually increase revenue 30% year-over-year.
Our Roofing Company Marketing Process
Organic Social Media Content
Social media is where potential customers will go to see if you are still in business and if your work looks satisfactory. If you haven't posted in five years, or only post stock photos, people will not trust you with their business. It is important to leverage a content strategy that utilizes content from real and recent jobs.
Search Engine Optimization
When people search "roofers near me" are you showing up at the top? Are you even on the first page? Consumers perceive businesses that rank higher in search engines to be more credible than their poorly-ranking competition. Which do you want to be?
Website Updates
When was the last time your website was updated? An outdated website can not only affect SEO, it can also affect a buyers choice. Ensure your website is attracting new customers and accurately represents your brand.
How we used seo to improve search rankings
This client was initially ranking 9th or 10th in the search "Roofing company" which means they were barely on the first page. Through website updates, blog posts and other search engine optimization from our team of experts, we were able to improve their ranking to an average of 4 (but even higher based on location) in only four short months.
*Each dot represents what position they show up in on Google for a specific search term. A "1" means they are the top result on Google.
Social media as a portfolio
While SEO has been a heavy focus for us, we've also diversified our efforts. When we began working with them, we made it clear that we should work to make their social media presence be an "Ever-updating portfolio" for potential customers to see their work.
That approach has paid off as their following has grown by nearly 10% in only four months.
