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  • Writer's pictureClayton Pantano

Have You Met the Three E's?

Updated: Aug 5, 2021

Trying to figure out what you’re going to post can feel like a mystery when you don’t know where to start. 

Having a content strategy is a huge part of finding success with your social media.

So what should you do when you don’t know what to post? 

Think of posts that fall into one of these three categories:

  • Engage

  • Educate

  • Excite

Posts That Engage

These posts are where you incorporate polls, questions, and posts that require your followers interaction to be successful. 

You’ll want to have these types of posts to ensure that your fans are getting the chance to interact with your brand. 

When people show that they’re interested in what you have to say, the algorithms will show them future your future posts as well. 

Have you noticed that the people you frequently like, comment, or share their posts are the first ones to pop up in your feed? 

This is why. 

You’ve engaged with their posts before, and now the platform thinks you want to see more.

Posts That Educate

I tend to have a lot of my posts fall into this category for the clients I work with. 

A lot of people don’t have an in-depth knowledge of the product or service you provide, so this is where you can show how your product/service solves their problems. 

Also, this is where you can educate people on the type of work that you do. 

If you provide a service that most people don’t know about, these are great posts to help broadcast that service! 

Another great tactic I’ve seen more and more businesses employing, are “Meet the team” posts that help customers get to know the business they are working with. 

You’re educating people about your business and how you’re different from “the other guys.” 

Posts That Excite

People like to feel good and getting them excited does just that!

Sharing a funny photo or a funny video of one of the employees of your company will add a human element to your business. 

Posting about a special offer you have is also a great thing for this type of post.  

These posts are aimed to “lighten the mood” of your marketing. 

Nobody likes being sold to all the time, so these lighthearted posts can be a great refresher for your fans to feel as though they aren’t being bombarded with offers 24/7.

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