The Importance of Local SEO for Tacoma Businesses
Local SEO has become a critical component of digital marketing strategies, especially for small and medium-sized businesses. It focuses on optimizing your online presence to attract more customers from relevant local searches. In this blog post, we'll discuss the importance of local SEO for Tacoma businesses and share some tips to help you improve your local search rankings.
The Growing Importance of Local Searches
As more people rely on their smartphones and search engines to find businesses near them, local SEO has become increasingly important. According to Google, "near me" searches have seen significant growth in recent years. By optimizing your website and online presence for local search, you can tap into this growing market and drive more foot traffic to your store or inquiries for your services.
Stand Out in a Competitive Market
Tacoma is home to many businesses competing for the same customers, making it essential to stand out from the crowd. Local SEO can help your business appear higher in search engine results pages (SERPs) for relevant keywords, making it more likely that potential customers will discover your business.
Don't lose out on growing your business because you haven't invested in optimizing your website and online presence to rank well in Tacoma.
Building Trust and Credibility
A strong local SEO strategy can help you establish trust and credibility with your target audience here in Tacoma. When your business consistently appears in local search results, potential customers will perceive it as a reliable and reputable option. Positive online reviews and accurate business information further enhance this trust, increasing the likelihood that customers will choose your business over competitors.
Enhance Your Google Business Profile
Google Business Profiles (formerly known as Google My Business, or GMB) is a free tool that allows businesses to manage their online presence across Google, including Google Search and Google Maps.
A well-optimized GMB listing can significantly impact your local search rankings. Ensure your listing contains accurate information, including your business name, address, phone number, website, and hours of operation. Encourage customers to leave reviews and respond to them promptly. Add high-quality photos of your business to make your listing more appealing.
In fact, we took a local company from ZERO impressions on Google to over 6 calls per week in the span of 90 days just by focusing on optimizing their Google listing and fixing errors on their website.
Optimize Your Website for Local SEO
Your website plays a crucial role in your local SEO strategy. Make sure your website is mobile-friendly, as most local searches are performed on mobile devices. Include relevant local keywords, such as "Tacoma" and neighborhood names, in your website content, meta titles, and meta descriptions. Create location-specific pages for each of your services or product categories to target specific neighborhoods or regions in Tacoma.
If you aren't sure how to make these updates, considering contracting a local Tacoma Marketing Agency, like Entrust Marketing, to make these changes for you to ensure they're done properly.
Engage with the Local Tacoma Community
Participating in local events, partnering with other Tacoma businesses, and sponsoring local organizations can help build your brand's reputation in the community. These activities can also generate valuable backlinks to your website, which can improve your local search rankings.
What is a backlink?
A backlink, also known as an "inbound link" or "incoming link," is a link from one website to another. When a website links to another website, it creates a backlink for the website being linked to. Backlinks are an essential aspect of search engine optimization (SEO) because they can signal to search engines like Google that the linked-to website is a valuable and trustworthy resource.
Do You Need SEO Help?
Don't miss out on the benefits of local SEO for your Tacoma business! Let Entrust Marketing's team of SEO experts help you enhance your online presence and attract more local customers. With our tailored SEO services, you can stay ahead of the competition and grow your business in the Tacoma area.
Take the first step towards success by visiting our website or contacting us today for a free consultation. Discover how Entrust Marketing can make a difference for your business!